Why Hybrid Cars are so Popular
How can the revolution in the hybrid car market from one of relative obscurity up until the 1980s, to one of genuine global competiveness today be explained? Is it simply the case that our rapidly emerging environmental awareness as car consumers is driving this, or is there other factors at work?
There has been an interesting shift in the geography of hybrid car ownership. In 2007, the country with the highest proportion of global hybrid registrations was the USA with 70%, and Japan, the next biggest consumer, with a much lower 14%. This curiously went against the popular notion that Americans are gas guzzling maniacs who will never abandon their station wagons by choosing environmentally friendly vehicles. A closer look at these figures reveals some interesting statistics such as the hot-spots of sales for hybrid cars. On the east coast and environmentally conscious places on the west coast, particularly in California, they were high. However, over the next two years those percentages changed markedly with 45% of global hybrid registrations taking place in Japan and 39% in the USA.
This might only reflect the challenging economic circumstances people were going through following the financial crisis as much as it being a shift in people’s environmental sensibilities. As Toyota and Honda continue to lead sales in hybrid vehicles, maybe this drop of hybrid sales in the USA was due more to American consumers choosing to buy locally made cars (both hybrids and standard vehicles).
What is clear though is that the improved fuel economy of these types of cars is a major reason why they are becoming increasingly more popular. The price of oil shows little sign of lowering in the near or later future, and as people’s incomes are already being squeezed to an overextended degree, so much in current economic conditions, it makes sense that people are opting to make savings in those areas of life where there is significant cost involved.
Many hybrids these days get around 50 or more miles to the gallon and with their design and comfort improving all the time, it is a ‘no-brainer’ to see why this trend is taking place, particularly as the hybrid car industry has managed to perform such an image makeover for its product. No longer do consumers think they might have to plug their car into a power socket overnight to be able to use it next day. With full hybrids today, there really isn’t much difference between these new technology vehicles, and the internal combustion vehicles they were used to with what they are replacing with today.
Perhaps the main reason for their increasing popularity is due more to a much stronger reason than global economics outlooks or marketing effectiveness. Our newly born concern for the environment that has swept most of the developed world in the last two or three decades has changed things a lot. We are more aware now than ever before of the environmental impact of almost every purchase we make. Whether it’s the purchase of a cup of coffee or a holiday, the environmental movement has succeeded in making us think about the carbon footprint we make, and how we need to reduce our impact on the planet.
When buying a car, we put ourselves right in the firing line. We are made to think of the congestion and pollution that cars cause, the amount of resources and energy that have been consumed in the manufacturing process to produce them (and incidentally to dispose of them at the end of their lifespan), and the awareness of the problems global warming is causing to the planet. And yet, the genie is well and truly out of the bottle as far as motoring is concerned as it gives us the freedom that we all crave. The hybrid car provides us with a very acceptable solution. It is a product that legitimises and increases consumerism while, at the same time, it is much kinder to the environment.
- The Evolution of the Hybrid Car
- Examples of Popular Hybrid Models
- Why Hybrid Cars are so Popular
- Barriers to Greater Hybrid Uptake
- Current Car Manufacturer Developments
You Are Here
Why are Hybrid Cars are so Popular
Written by Mark Evans
Edited by Stanley Butler
Illustrations by Julianne Harnish
Video Engineering by Aaron Peters
Video Production by IMEX Marketing
Executive Producers
International Tuition Services Ltd
Spheri Dot CA Incorporated









